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As part of the program, OKULA GROUP had the opportunity to connect with Chinese organizations such as Guangxi Yidong Media Co., Ltd. (广西益东传媒有限公司), WINVU MEDIA, VVTC, as well as numerous brands, businesses, and organizations present at the event, such as Pearl River – 珠江啤酒, China Construction Bank – 中国建设银行, China Post – 中国邮政, China Shuangyang – 中国双阳, and other commercial, media, financial, and service entities participating in the program.
OKULA GROUP’s participation in a trade promotion forum attended by numerous organizations and businesses from both countries presented a significant opportunity to showcase the image of Vietnamese businesses, as well as OKULA’s brand capabilities and product ecosystem, to international partners. During the working sessions, OKULA GROUP presented its development strategy for product lines utilizing enzymes and herbal ingredients, aligned with consumer trends toward green, safe, and environmentally friendly products, while also discussing potential cooperation in the areas of trade, distribution, communications, market development, and export promotion.
ĐIn particular, direct discussions with Chinese companies have opened up opportunities to explore deeper cooperation options, with the goal of gradually introducing OKULA’s products and brand to the Chinese market. This is a key step in OKULA’s brand internationalization strategy, with the goal of not only achieving strong growth in the domestic market but also gradually building the capacity to enter international markets. OKULA GROUP recognizes that for a Vietnamese brand to succeed globally, it must simultaneously improve product quality, enhance production capacity, standardize legal documentation, build a network of partners, research local market needs, and develop distribution channels tailored to each market.
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